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6 Website Must Have’s for Interior Designers in 2017

So perhaps you’re a little late to the party but that doesn’t mean you can’t catch up quickly and stay on top of these definite must have’s for your website in 2017.

  1. It must be Fully Responsive

What does that even mean?? Fully Responsive is a term we use for a website that has been designed to display perfectly on all devices such as desktops, laptops, tablets & smartphones. This is not just a “nice feature” anymore. Most clients will initially visit your website on their phone and if it doesn’t display correctly then what kind of a first impression is that? Google puts a high value on a site being fully responsive and they recently started penalizing websites that aren’t responsive by lowering them in the search results! Uh-oh.

  1. It must be Editable

The days of having to contact your Webmaster for updates are over. Your website should be on some sort of content managed platform (like WordPress or Joomla) so you can manage the content and make the updates yourself. This should be accessible through an administration area. How are you going to update your latest project or post your latest blog article if your site isn’t easily updatable? If your site isn’t fully content managed then you are missing out. It is vital for your web existence to be current and up to date in this competitive landscape.

  1. It must have Professional High-Resolution Imagery

As interior designers, images are everything to your clients. Professional high-resolution images are your lifeblood on the web. Most clients will immediately look for photos of your work and if those photos aren’t high quality and easily accessible then you can say “bye-bye” to that potential client. Ensure your photographer provides you with high-resolution web optimized photos so that you can easily add them to your portfolio and show off your amazing work.

  1. It must have a Call to Action

Are you making it easy for the potential client to contact you? Do you have your contact information available on every page of your website? Are you offering some sort of “Call to Action” that will engage the user to sign up for your newsletter or contact you now to get started? The objective of the website is to showcase your work and drive that client to contact you about their project. Make it easy for them to do this.

  1. It must be Socially Connected

I don’t need to tell you how important it is to be active on social networks such as Facebook, Twitter, Instagram, Pinterest, Houzz, etc. Your website needs to connect the user to these networks easily. An excellent option to integrate social media with your website is to showcase your activity on them via some sort of display feed like an Instagram feed on your website that shows your latest posts. Socially connected websites not only get +’s from the Search Engines (like Google!) but they also let your clients engage with you in a way that your website cannot. Viral marketing (also known as social media marketing) is the easiest way to get a new client – so be present and active!

  1. It must be Optimized for Search Engines

Google, Bing, Yahoo and other search engines are looking for something specific from your website when it compiles search results. It is a mystery to most people but if done properly with an experienced Webmaster; it can propel your website to the top of the search results when someone searches the key words “Interior Designer”. There are several tools that can help you accomplish this goal if your website is on a content manageable platform like WordPress. Yoast SEO is a favourite plugin of mine for that platform and will keep you on the right path with the search engines.

Your website is an important part of your business as an interior designer and simply having a website presence on the web is no longer going to cut it. I hope I have given some insight on why your website needs to include all of the above as these small things can really propel your business forward. The nice part is that I can help you with all of these things and more. You can contact us anytime to discuss your website needs. We have a depth of experience, are always happy to help and especially love working with interior designers!

The Garage Gym – No Excuses!

We have the privilege of launching a new site for long standing client – The Garage Gym (http://thegaragegym.net). They are a small group training facility that knows how to motivate their clients into achieving their goals. How far these clients and friends have come is truly amazing and we couldn’t be happier for them. They are an inspiration to so many folks looking to get healthy and deserve all their success. The new website is fully responsive and boasts a multitude of features for them to explore and grow into – as I’m sure they will.

“The Garage Gym is not fancy. It’s a place for hard work, it’s a place to break through your mind’s perceived barriers, to be pushed to what you think is the brink before realizing how much further you can actually go. At The Garage Gym there are no excuses, only the truth. Our training is hard regardless of the fitness level you begin with. If you give all of your effort, you will have to suffer through some pain, but the sense of accomplishment will make it well worth it. The people we want to surround ourselves with are those willing to work to make gains, to achieve their goals and then some. The Garage Gym is a place to come to be a better you; where you compete only with yourself.”

SSL is HERE!!!

This week, Chrome 56 and Firefox 51 were both launched. These patches bring a new alert about unlocked login pages, which appear in the address bar.

This is part of the move away from HTTP, which is unlocked, and leaves users’ activity vulnerable to peeking, interception, modification, and much more.

“This includes forms that post to HTTPS if the page itself is HTTP. Both the page itself, as well as the fields, need to be delivered over HTTPS to be properly secure and receive the “Secure” message and green padlock treatment. To help spread the word, Google has been sending messages via Search Console to warn admins if any unsecure fields are found on their websites.”

For any websites out there using HTTP, make sure a migration to HTTPS is in your immediate plans buy acquiring an SSL certificate and installing it. The encrypted web is coming, and the warnings are only going to get more severe. In fact, a Google engineer recently wrote “eventually, Chrome will show a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. Even if you adopt one of the more targeted resolutions above, you should plan to migrate your site to use HTTPS for all pages.”

This is happening and needs to be addressed quickly to keep rankings and your standing with the SERP’s. If you want to learn more please give us a call and we’d be happy to help you.

Some of our latest work

Here’s some of our latest work that I hope you will enjoy. The web is changing every day and all of us need to keep up with this massive beast to stay on top in our industries. We will do our best to keep you informed of the latest essential elements that need your attention. We are always on the lookout for new projects so please keep us in mind for your next one!

 

 

Experience More with Yampu Tours!

Our latest project is a real gem with amazing photography and it’s just overall fun to browse. Yampu Tours (http://yampu.com) is a custom tour and luxury travel operator who delivers unique travel experiences all over the globe. The company was just fantastic to deal with and they really treat their customers like family. The website is totally custom built on the WordPress platform. It’s absolutely responsive and contains over 600 unique tours that you can learn more about. It was a pleasure working such fine people and I look forward to being in your business life cycle for years to come 🙂

Flynn is Rethinking the Built Environment

Our latest client, Flynn Architecture, had us collaborate with them to produce a totally new web concept for them and it came out fantastic. It always helps when your clients produce brilliant work! Go have a look at http://flynnarchitecture.com and see what I’m talking about. Stunning design and really reworking existing canvases with modern aspects. A true pleasure to work with and we are excited to have them as a client.

A2R Launch!!

Our good friends Advantage2retail (http://a2r.ca) were ready for a full website update and we were happy to take on the task. Congrats on the launch of the new A2R.ca! This beauty is a fully responsive, multi-language site that has more features than you can imagine. It was a true pleasure to work with the team at A2R and we are excited to see them soar in the retail IT industry.

All the best A2R 🙂

a2r-new

Can’t Say Enough About Video in Design!

We previously posted about implementing video into your web design http://mywebheads.com/video-web-design/ and we just can’t get enough of it. If you’re on a desktop computer you’ll see we’ve added a video to our homepage screen that runs on a loop and makes the site feel alive! We hope our visitors will feel the same about it.

We are using a foundation built in WordPress the application of this video was very easy. It just needed a bit of trimming and compiling to make it web ready and boom there you have it. A video can really bring the site to life as long as it’s relevant and not too distracting. We also found a great resource for free HD video clips here – http://videezy.com – have a look and find a clip you can use from their large selection!

PageCloud – The Web is about to change forever

Just caught a glimpse of PageCloud (http://pagecloud.com) from TechCrunch Disrupt and I’m literally blow away by it’s functionality. Way to go guys…perhaps you will change the web forever. It’s a browser based design tool that will you to edit (real time) and update your website right in the browser!! No code at all and I’m assuming the guys over there at PageCloud have the coding running clean in backend. Watching them take an element right from photoshop, copying it and pasting it in the browser to see it transition into a web element was shocking. They also have a feature that will allow you to copy and existing site that you make like (for inspiration lol) and it will make a version of it in PageCloud that you can touch, feel and manipulate. This will allow designers to use inspirational sites as design foundations to build on. &$%#in cool stuff guys. Can’t wait to give it a try!

IDMC is a go!

Our latest client – Interior Design Master Class (IDMC – http://interiordesignmasterclass.ca) is helping keep the passion alive for interior designers by offering them business coaching and classes that help them with a variety of things. Their annual event The IDMC is being held on Oct 7 at the International center in Toronto and is expect to be a great success. Way to go Wendy and team at IDMC and good luck tomorrow! It was a pleasure working with you and we know you will continue to be a big success!